This will be the third time London has hosted the Brier. Organizers are estimating the Brier will bring in an economic boost between $8 million and $10 million for the city of London. It is also not uncommon to find players from different teams mulling around The Patch throughout the festivities, offering attendees a good chance to see the players up close. to 6 p.m., Wednesday is university pub night, and Saturday is Canadiana Day. Sunday will have an artisan market from 11 a.m. There will be autograph sessions with teams, daily games and live entertainment each night. While lots of attention will be given to the rocks thrown at the Bud throughout the tournament, organizers have lined up lots to do at The Patch, a fan zone at RBC Place.